Malcolm Gladwell explains how to get someone to make the right decision when they don't want to

Bryan Bedder/Getty Images for The New Yorker We live in a world where big data is idolized. By analyzing the data, we’ll be able to find answers to just about every problem known to man, whether how to improve a pro basketballer’s free throw to which new product your company should launch next. There’s just one problem: People often ignore the data and do what they want to do anyway. They do this even if the data clearly shows they're wrong, points out New York Times best selling author Ma...